LUME Coffee
Brand Identity Design · Concept Project
A calm and minimal visual identity concept for a specialty coffee brand,
focused on slow moments, warmth, and thoughtful design.
Design Direction
The LUME Coffee identity is designed around calm energy and visual restraint. A neutral color palette, elegant typography, and minimal compositions were used to create a quiet and refined brand presence. The system focuses on clarity, balance, and slow moments, translating the experience of thoughtful coffee into a visual language.
Self-initiated concept project created for visual identity exploration
and portfolio presentation.