AURELIA
Visual Identity · Skincare Brand (Concept)
A calm and minimal visual identity concept created for a natural skincare brand,
focusing on softness, trust, and everyday wellness.
Design Direction
The Aurelia identity is designed around calm rituals and natural beauty. Soft neutral tones, botanical elements, and refined typography were used to create a gentle and trustworthy brand presence. The visual system emphasizes simplicity, balance, and a sense of everyday self-care across packaging and digital platforms.
Self-initiated concept project created for visual identity exploration
and portfolio presentation.